Designing is a matter of concentration. You go really deep into what you want to do. It’s about research. The concentration is warm and intimate and like the fire inside the earth – intense but not distorted.
Creative Director at H&M
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
Head of Advertising at HP
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is very quick – it’s transactional. I think tea is slow and more Zen-like. It requires a different environment.
Head of Creative at Starbucks